(My Original Blog Post: http://ping.fm/40Kpl)
One idea on how to get even more marketing and branding done in a day is with a truck or car magnet from a local magnet maker. I have done this manyyears ago, and still keep one of them today. I believe you may want to take them off when you get a car wash, I think it can fade the paint, if you aren't careful it may cause scratches. I prefer a black magnet on a black truck with white or yellow type. I am not a big fan of red, white, blue, and too colorful, remember you need very big type, with a ton of contrast. Medium gray with black type is not enough contrast, remember that people will be driving by fast or from a few lanes a way, you need very very big type, arial bold or something. Your info should be easy to read, having a logo without being able to read the type or message is only good in a parking lot in my opinion. Why not put one on every door and on the back hatchback. You are driving every day anyways, 10-25,000+ miles per year, you area already doing that, why not get marketing in at the same time, put your phone number and website very large for others to read. I have had people call me while driving behind me. They also have car and truck wraps these days that do an entire car or truck, but they can be expensive, but are very nice.
Thursday, April 23, 2009
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