Future of Marketing, in some ways it's too competitive

(My Original Blog Post: http://timemyself.com/time/mind/time-evolution/time-leverage-time-evolution-mind/positive-leverage/marketing/future-marketing-ways-competitive/)
As someone that has been around marketing and sales since the age of 7, and around internet marketing since day 1, I have seen the internet evolve, I did it pretty much full time since I was 18, it's been over 14 years, I have been on it about every day since. I have tinkered with 10,000's of sites, 1000's of affiliate programs and marketing tricks and it keeps evolving and getting more fun. I have also learned that the internet has reached a new level ever since web 2.0.  What's different for me is I noticed let's pick a number, 20 million sites (500 real ones) in the beginning advertising to the 300 million of us online worldwide with updates to website on average maybe every month?, these days, it feels like their are 1 billion people online marketing to 1 billion people online with updates every hour, do you see the difference? It seems as if there is 1 marketer for every 1 person online, how can those ratios evolve.  It's almost like an overbuilt structure in some ways, it's kind of like building too many homes out in rural areas, then after their is a beautiful home built way out in the country and then more in the same subdivision, it may take years of being over built until someone says wait a second, the phone company, and wireless internet, broadband, drycleaners, big outlets dont' come out this far, I am not in a hurry to buy out here until they do.  You see we are getting to the point where 100 million to 1 billion people are creating blogs , comments, twitter, status updates, etc so frequently how can anyone keep up, the content is being created faster than we can get to it or read it.  In the future we may end up with so much info overload from the age of 2 and up, how will we determine what's right, what's wrong, what's moral or what's immoral?  I mean what if people read joe smith's blog about what is most important in life, or his standards, and he is good with online marketing, maybe those are people's new standards.   Their is so much automation these days it's allowing people to spam spam spam, well the problem with spamming is just like how the credit crisis collapses and reverses on it self and feeds it self, it's the same with spamming, spammers learn to make money with automation and a low response rate, but over time with all of the marketing and spamming the response rate gets worse and watered down, so more people need to spam just to get a reaction.  It's like inflation at a restaurant, the restaurant gets fewer customers eating there, so they raise the prices a lot, 20-30%, cut back staff, shrink food portions, so the last of the people left have to decide if they want to pay more, for worse service, while getting a smaller portion, so fewer people go, and eventually the restaurant goes out of business.  I believe the same is happening with blogging and micro-blogging, a lot of it is a novelty, people like to be heard and give opinions, but after awhile only the best will survive, many won't make money and will ask what they are doing.

 

I think it's interesting how no one wants to hear about the new get rich quick business idea which may be true, but hearing what color socks someone is wearing or what they had for lunch on twitter or facebook is worth reading?   That's even more over done than spam, so what I am saying is we use to have a few select companies marketing to us, now everyone is a star. Everyone has their own blog articles, videos, cell phone/twitter, profile, etc etc. It's great for personal and keeping up with family and friends, but only time will tell how it plays out with business, and if people will remain having enough time to social network so much.  Back in the day we had 4 tv stations, then probably 12, now we have hundreds , plus all of the video games ever created, plus every you tube video, every tv show that's on dvd, every dvd, vhs, song by major artists, now songs from the past on youtube, plus every one now is a movie director on youtube and musician with their own mp3.    You see everyone is marketing now against everyone else, and this isn't just the U.S. 3rd world countries and billions of others in other countries are doing the same, so we are all competiting against each other, so we better be on top and keep at the branding and marketing of ourselves to stay ahead.  I believe information is being created so quickly that the future will be more about filtering the information much like google has done, and much like spam traps with email.  I saw a video from the last few years that said more information was being created that year than the previous 5000 years combined.  We may all need to learn to speed read.  With India and China growing probaby 5-10 times faster than the U.S. and with the marketing/sales platform being on the internet which anyone else in the world has access to, we all may need to learn India's and China's language to stay ahead.